Ford / Galpin Ford

Overview

My Role Year

Concept design 2019

Storyboard

Visual Design

Animation

Prototyping

About

Palo Alto based AV IxD team presented a demo using projection technology as a means to transform a vehicle into an interactive “ dynamic billboard. “

Attendees included Bill Ford Jr., Jim Hackett, Jim Baumbick, Ken Washington, Elena Ford, Top 5 Ford Dealership Leaders & the Greenfield Labs Palo Alto Leadership.

Objective

Attracting attention

- More successfully than traditional signage is a very evident advantage.

The ability to rotate massive amounts of content 

- With increased amount of exposure; short campaigns keep the content interesting and also convey more information to the viewer.

Displaying content unique for the specific time of the day 

- Adapting campaigns for specificmoments of the day with specific content guarantee the message fits the attention.   

Displaying content based on the location of the vehicle 

- Ensures specific content is delivered at a specific location which can be a great plus if you’re doing campaigns which direct people to the closest store.

Showroom Interactive Vehicle Info Tool

Goal

Assist in the Sale of a Vehicle, Service or Product through an Interactive Tool Highlighting the Capabilities, Features and Competitive Differentiators in a Self Discovering, Entertaining Platform

Benefits

• Enhance CX

• Assist Sales Team

Next Step

3D Vehicle Configurator

• Pre-Order Sales