Overview
My Role Year
Concept design 2019
Storyboard
Visual Design
Animation
Prototyping
About
Palo Alto based AV IxD team presented a demo using projection technology as a means to transform a vehicle into an interactive “ dynamic billboard. “
Attendees included Bill Ford Jr., Jim Hackett, Jim Baumbick, Ken Washington, Elena Ford, Top 5 Ford Dealership Leaders & the Greenfield Labs Palo Alto Leadership.
Objective
Attracting attention
- More successfully than traditional signage is a very evident advantage.
The ability to rotate massive amounts of content
- With increased amount of exposure; short campaigns keep the content interesting and also convey more information to the viewer.
Displaying content unique for the specific time of the day
- Adapting campaigns for specificmoments of the day with specific content guarantee the message fits the attention.
Displaying content based on the location of the vehicle
- Ensures specific content is delivered at a specific location which can be a great plus if you’re doing campaigns which direct people to the closest store.
MOONLIGHT VEHICLE
Vehicle Integrated Projector & Switchable Glass Films
Goal
Research Content Streaming Feature on Glass. In-the-Field Testing of Tech (Switchable Film/ Projector )
Benefits
Commercial Vehicle
Commercial Branding
Advertising Platform
Traditional Vehicle
Subsidize Cost of Ownership ( Digital Ads )
MOONLIGHT SHOWROOM
Showroom Interactive Vehicle Info Tool
Goal
Assist in the Sale of a Vehicle, Service or Product through an Interactive Tool Highlighting the Capabilities, Features and Competitive Differentiators in a Self Discovering, Entertaining Platform
Benefits
Enhance CX
Assist Sales Team
Next Step
3D Vehicle Configurator
Pre-Order Sales
POWER
TOUGH
CAPABILITY
SMART
Wireframe Design
