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FCA Alfa Romeo x AAU


Fiat-Chrysler Automobiles Collaborative Project - With the Alfa Romeo Vita, We present an remarkable solution that lends the configuration of this cross-super sports car a performance that is also suitable for use in everyday life. The balanced, dynamic exterior design impressively visualises the vehicle’s speed. Its interior and UI and UX is completely in conformity with ergonomically impressive qualities – properties that make it stand out in the sports car segment.

 

UI/UX
We divided the experience into two different driving mode: Racing and Sport. HMI inside the car has clear and efficient information for any driving experience. It adapts to the user when they are in the cruising and racing. Also, the performance racing assistant helps the user improve their racing skill, such as, follow the racing track line or battle with competitor ghost car. 

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